If you are one of the many companies using Magento to power your business website, you’re well aware that it is one of the most popular and well-built eCommerce platforms on the market. Perhaps you chose it because of its incredible flexibility or based your decision on the fact that it has worked wonderfully for so many other businesses. There’s no doubt that Magento-built websites are more attractive, customizable, and intuitive than the vast majority of its industry alternatives but a recent update in the platform is leaving the Magento community solidly split between a single decision.
To upgrade to Magento 2 or stay in the safe extension-rich environment of Magento 1? We know that change is hard and you’re worried about the transition but Magento 2 was built to make online business easier for you and your clients. You have every reason to update your website to best new thing this amazing platform has to offer and we’re here to show you why.
Many of Magento’s happy customers chose the platform for its intuitive design and incredible flexibility. For those who don’t need custom or expanded features, you can build yourself a robust eCommerce website quickly and easily with a few basic controls and simple item importing. It scales from five items to thousands with relative ease and you can build attractive layouts that will delight your customers. But what about Magento 2?
The good news is that none of the flexibility you’ve come to love has changed, except to become even easier. The Magento team has worked hard to improve your ability to customize every page of the website from your beautiful category pages to the back-end admin dashboards. No matter what you have done with Magento 1 in the past, Magento 2 can handle it for you faster and more intuitively.
Of all the amazing things about Magento, snappy page loading is not one of them, especially if you are a large-scale retail supplier with many thousands of items listed. This was one of the primary focuses of the Magento 2 upgrade and the team has worked hard to make the entire platform 20% – 50% faster than ever before. Part of this transformation was pairing Magento 2 to PHP7, the latest version of the leading web-development language.
With these upgrades, Magento has been able to provide for the things you care about most. For larger Magento users, they have ensured that the new platform can handle many catalog pages without slowing down ensuring that your customers can shop on several tabs without serious lag. Finally, for those of you who make massive sales all day long, Magento 2 is capable of processing 135K more orders per hour than its predecessor.
Guiding your customers through checkout is one of the most delicate processes in the eCommerce incomplex. The more complex or difficult checkout is, the more likely someone is to abandon a cart. One of the downsides of Magento 1 was the necessity to customize your checkout in order to improve user-friendliness and ease the path of your guests. With Magento 2, checkout has become much more intuitive and convenient, providing you that user-friendliness right out of the box instead of requiring work before you’re ready to open up shop.
In order to improve your sales and the enjoyment of your customers, Magento 2 has done a lot of work on the customer checkout process, simplifying and reducing the total number of clicks required to get from cart to completion. For customers who are not logged in, they can either access their existing account or make a new account with a single click after entering their email address.
You have loved the ability to integrate a large variety of online payment times into your Magento eCommerce site in the past and the team has decided to make this twice as easy for you. Magento 2 has gone out of its way to ensure that you and your customers have several ways to pay online. Integrated into Magento 2 right out of the box is quick and easy payment through PayPal, Braintree, Worldpay, and Cybersource with the option to add more through extensions as usual.
Like most stores, the backend always takes more time and effort to improve than the storefront and Magento 2 has stepped up to the task. Your admin interface has been drastically improved to make management easier and much less time-consuming. The team has focused on improving the user-friendliness of the entire admin half of the platform from customization to product management and reduced the amount of coding necessary to make significant changes.
One of the key improvements it that each and every admin can customize their dashboard to include information and tools personally associated with their tasks and the needs of their store. This means that you can assign employees to separate store management tasks and their dashboards can then be optimized to engage in these tasks specifically which will drastically increase your employee productivity when managing your Magento site.
As for personalization and appearance editing, the admin abilities now feature an incredibly easy drag-and-drop layout design interface meaning no more tedious coding to create a unique store appearance. As a final time-saving touch, the Magento 2 team has ensured that creating new products in the admin panel is both easier and 4x faster than before.
When Magento first launched, there was significantly less emphasis on mobile accessibility so while Magento sites look nice on mobile, they left something to be desired in responsiveness. Magento 2, however, was designed with the new mobile landscape in mind and includes a complete overhaul of the mobile interface and options. The primary improvement is better mobile responsiveness and vastly improved mobile features. Magento 2 doesn’t just look better on all device sizes, you can also integrate videos, select from several SEO friendly mobile themes, and mobile checkout has gotten a much-needed boost. To top it all off, the admin interface is touch-friendly so you can manage on-the-go.
If all these improvements still haven’t swayed you, chances are that your Magento 1 website is doing amazing things for you and you’re happy with that performance. This is great but it’s important to look toward the future beyond your current success. As more and more people update to Magento 2, start their websites with the new platform, or switch from a different platform entirely to the upgraded Magento, support will begin to ebb for Magento 1. If you want to stay at the cutting edge of plugins, extensions, and awesome new Magento features written both by the platform team and the community, switching to Magento 2 is going to be your best bet.
As much as we’d like to see everyone on the awesome new Magento 2 platform before the year is out, we understand that more than a few vendors will have good reasons to hang back until they’re ready for the full upgrade. The most important thing to consider before making the switch is that Magento 2, while built on the same principles with most of the same features, is essentially a new platform. Many extensions, themes, and site customizations will need to be completely rebuilt for the new, faster infrastructure.
Once you’re ready to upgrade, there’s good news: You won’t have to re-enter all your store data. In fact, most of the important information like your product listings, client contact information, store history, etc. will come right along into Magento 2 with a quick and easy migration process. All you need to do is build your new Magento 2 website, make sure any data-changing extensions are lined up, then run automated migration using the Migration Toolkit. Once the migration is done and you’ve tested the new site for customer readiness, simply unhook the old site and redirect traffic to the new one and you’re ready to run your shiny new Magento 2 online venue.
If you’re using an out of the box version of Magento 1, have extensions that have already been upgraded, or are simply ready to take the plunge, upgrading to Magento 2 could be the best thing you do for your eCommerce business this year. However, if you have a lot of custom work, you may want to plan your upgrade path carefully and work with an expert Magento programmer to ensure that none of the features and designs you want most are left out of your new Magento 2 website.
If you’re ready to upgrade your eCommerce site to the faster, more intuitive Magento 2 platform, contact us today and our web experts will gladly help you make a smooth transition.
Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.
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We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
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