Launching an eCommerce store is a daunting task; many merchants end up getting disappointed as there’s no guarantee that you’ll get a slice of the pie! Your Ecommerce store must not only cater to the needs of your business but also the customers to get a favorable outcome.
However, as the requirements of business differ from one to another, it is recommended to custom develop your Ecommerce store than going for a pre-design store theme. Magento is the best platform for building a customized online store. Being open-source, scalable, and feature-rich, you can have complete control over the functionality of your eCommerce site with Magento.
The flexibility offered by Magento enables merchants to shape and mold their eCommerce store as per their needs. This gives a personalized touch to the store. Custom-built Magento solutions help get the most out of your eCommerce store and is an effective way to achieve all your business goals.
Tailor-made Store – Customizing the Magento store makes it more attractive for the visitors and enable customers to engage with the products and services hassle-free. You can add custom functionality and include the elements vital for enhancing the overall performance of your store. A professional Magento development agency can help analyze your requirements and custom develop the required features for your store.
Better Represent Your Brand – When visitors come to your online store, they look for some uniqueness in your site. If your Magento store is the same as the other stores online, you’ll not be able to gain users’ attention. Magneto offers flexibility required to make your store different from others. This not only gives a competitive advantage but also better represents your brand.
SEO Friendly – You might have a wide range of products on your online store but if it doesn’t appear in search engine results then it would not generate the desired results. Your store needs to be search engine friendly. With Magento’s SEO friendly architecture you have the capability to optimize your store – required for ensuring success in search engines. You can also add a relevant titles, category, product description, specification and more to index your pages in major search engines and increase visibility.
Third-Party Systems Integration and Extensions Development –Magento helps integrate your online store with other existing systems for smooth and hassle-free business operations. ioVista, a leading Ecommerce Agency can also custom develop the extensions required to cater to your unique business needs. You can view the list of extensions and third-party integrations developed by us.
Increased Conversion Rate – The number of online stores is growing at an exponential rate. If your Ecommerce store doesn’t have the user-friendly friendly features, you will lose your potential customers to competitors. As Magento being a flexible and scalable platform helps arrange the layout, menu and product categories in such a way that makes it easier for visitors to find the products. You can also have custom-built add to cart, payment and checkout options to make the buying experience better and more personalized for the users. All these factors have a huge impact on increasing the conversion rate of your Ecommerce store.
Magento has abundance of built-in features and functionality as well as a full scalable, flexible architecture to build an Ecommerce store tailored to specific business needs. Its custom features, themes, templates, extensions and more bring in the best to the online stores.
ioVista is a leading Magento Agency with certified Magento developers and 15+ years of experience in building world-class eCommerce stores. Contact us for all your Magento development needs including extension development, custom designs, third-party integrations, maintenance and support.
Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.
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17 Sep 2021With 20+ years of industry experience, ioVista understands your eCommerce needs and delivers best-in-class solutions that help you gain a competitive edge.
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ioVista
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
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