If you have an eCommerce site or are planning on starting one, odds are you’ve heard of Magento, and with good reason. Magento is by far, the most popular eCommerce platform with more than 240,000 sites using it for their online stores.
But you may be wondering why Magento is considered one of the best platforms available and why you should consider it for your online store.
First and foremost, one of the biggest benefits of using the Magento platform is that it is open-source. That means…
Since Magento is open-source, meaning that you get full access to all of the code, you can customize your website in almost any way you can imagine. You won’t be stuck with a finite list of templates or themes or shopping cart options. You are able to take any theme or option and tweak it to your liking.
With most platforms, you aren’t given access to the source code so you may get a lot of options, but you only get the options that platform makes available – and you aren’t able to change them as you please. With Magento, you get to create whatever features you want as long as you have experienced developers who know how to make it happen.
Then there’s the resources…
Another benefit of Magento, thanks to its large community of users and the fact that it’s open-source is the wide variety of extensions and plugins available to add to your site. Many developers and businesses have created specialized bits of code to create certain features (like customized banners or menu options or the way an item moves or works when it’s clicked on) – and they’re available for others to use on their sites too. In other words, there’s a huge variety of site features to pick and choose from that will quickly integrate into your website because the code already exists. Not only that, since the code is always open-source, your developers can tweak it and make it completely unique for your site.
Magento is Scalable
Almost all of Magento’s greatest benefits stem from how flexible it is and one of these benefits is scalability. Yes, Magento has quite a few Fortune 500 merchants but it caters to mid and smaller sized businesses too. Whether you sell 5 products, 500 or 5,000 – Magento can scale to your needs. This can be especially helpful for businesses that expect to expand. When the time comes, you’ll have a platform that’s can quickly adapt to your changing needs and grow with you.
Designing a Magento site takes experts to truly take full advantage of everything Magento can do for your business. Unlike do-it-yourself platforms with set templates and options, Magento needs expert developers to craft the code that you need to get the site that you want. All that said, once your site is up and running, Magento sites have very user-friendly administrative and management functions so you can manage your online store in the background, easily and efficiently.
Magento Enterprise is usually suited to larger businesses and comes with the most that Magento has to offer in the way of support.
Magento Community offers just as much flexibility but support would come from the community of developers or your own web developer as opposed to Magento itself. Magento Community is 100% open-source and allows all the flexibility and customizations that Magento is famous for.
If you’re interested in learning more about the Magento platform or want to discuss why it might be the right platform for your eCommerce site, please give us a call or send us an email.
Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.
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We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
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