Is your website ready for holiday traffic and sales?

11 Sep 2014

Mike Patel

See the 3 steps you should take right now to get your website ready

1. Make sure your website is optimized for usability

Everyone talks about optimizing sites for search so customers find you. But what happens when they get there? Making sure your website is user-friendly is one of the greatest ways to convert visitors to paying customers.

Think about it this way – you’ve probably experienced a confusing website yourself. You go there looking for a product or information but if you can’t find it fast, you’ll go back to Google and look for another site. By optimizing your site for usability, you make sure that the customers who find your site have a great experience and find what they want to buy quickly and easily and that they keep coming back for more.

But since you know your website better than anyone, it can be hard to tell where visitors may get stuck or confused. That’s why ioVista offers an independent Usability Audit. Our analysts will review your website from top to bottom and use special software to see exactly how customers interact with your website – where does their mouse go, what do they click on, what steps are they taking before they buy a product or when do they leave. Once we have this raw data, we’ll test changing the spots where we see visitors getting stuck. Then we’ll implement the winning results so your website will be fully optimized to convert visitors into buyers.

Right now is absolutely the best time to have your website audited for usability so your site will be ready for the peak weeks of the holiday season. Call us at 248-233-0629 or email us today for a free quote and more details.

2. Make sure your website is “RESPONSIVE”

A responsive website is a site that will work perfectly no matter where or how it’s accessed – any browser and any device, whether it’s a computer, smartphone or tablet.

More and more people are shopping right from their phones and tablets – especially during the holiday season. Last year, Black Friday sales on mobile devices increased more than 42% and Cyber Monday sales increased more than 55% over the previous year. In short, if customers can access your site on their mobile devices, you’ve got a huge opportunity to get more sales.

ioVista can help you make sure your website is responsive and ready for any mobile traffic that comes it’s way! Just give us a call at 248-233-0629 or email us and we’ll be happy to take a look at your website and make sure it will work whether someone accesses it from their phone, tablet or computer.

3. Make sure you’re using Google’s Product Listing Ads

Product listing ads are a great way to get even more traffic and sales to your website. Unlike traditional search ads, Google’s Product Listing Ads will actually show a picture and price for your products when they show up in Google searches.

Just take a look at the difference in the example below. If someone was looking to buy sunglasses, these Product Listing ads would be the first thing they see on their search page. Shoppers love the convenience and this helps them see your products right away before they even visit your site.

Product Listing Ad

ioVista can help you set up Product Listing Ads for your products. Just give us a call at 214-699-4391 or email us and we’ll help you reach more customers right from Google search pages.

Mike Patel

Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.