Control Specialties is a company that provides various products and services related to steam, air, water, and vacuum specialties. They offer a wide range of products from over 200 manufacturers, such as automation, bearings, boilers, compressed air filtration, industrial batteries, instrumentation, material handling, motors, pumps, repairs & services, sanitary equipment, steam, vacuum, and valves.
Running their eCommerce site on Magento 1.9 posed significant challenges after its end of life in June 2020. Outdated user experience and a complex search were leading to a high bounce rate and loss of market share. Not to mention, being on a platform that had reached end-of-life years ago involved security risks and compatibility issues. Control Specialties became majorly concerned about revenue loss and the absence of official support and updates. After considering other platforms, they asked ioVista to migrate their website from Magento 1.9 to the latest stable version of Magento.
The website user experience was outdated, not mobile responsive, and the search function was difficult to use due to the fact that an older version of Magento 1.9.2.1.support had ended years ago. The subpar performance of the website was causing a significant decrease in traffic. Control Specialties wanted a modern user experience that was mobile responsive and had easy-to-use search functionality.
I had to take time out and express how completely elated I am with the ioVista team. We have NEVER had this much involvement with our website in the last 12 years. Every day the team is into something involving our website for either correction or improvement. The latest is the Adword call monitoring, outstanding insight into the program. Also, the Mail Chimp campaigns with Chloe are fantastic, Chloe just seems to have a feel for the products and the message that needs to be portrayed. I couldn’t be more pleased with all we have done over the last few weeks and our future plans are exciting. Business is going well, meeting targets every month, gathering a minimum of 15 new clients per month. I know we are just a small business for ioVista, but we truly appreciate all you do for us. Thank you!
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